Marketing Lessons from the Election

I read an interesting article in AdvertisingAge on marketing and branding as it relates to yesterday's election.

No matter how you feel about the outcome of the presidential race, this election was won in large part due to superior marketing strategies.

In this article you may find insight and ideas that you can apply to your own businesses.

Ideas that if implemented will help you inspire your staff, engage your customers and gain market share from your competition. Now those are changes we can all believe in.

Here's a sample;

Nov. 4, 2008, will go down in history as the biggest day ever in the history of
marketing.

Take a relatively unknown man. Younger than all of his
opponents. Black. With a bad-sounding name. Consider his first opponent: the
best-known woman in America, connected to one of the most successful politicians
in history. Then consider his second opponent: a well-known war hero with a
long, distinguished record as a U.S. senator.

Download the full article

Lessons_from_the_Election.pdf