Details
This post is probably NOT going to get you more business... but it will help you look like you have your act together.
When you're surfing the web, whether for business or pleasure, you come across hundreds of company websites. How do you decide if you're going to TRUST the information on any particular website enough to engage that company or buy its products?
Within seconds you synthesize an opinion based on:
Credibility Flag
Here is a pet peeve of mine that relates to credibility.
When you bookmark a site or type in the URL do you ever notice that some sites have their icon appear next to the URL, and some have a dog eared page? (see example below)
When you see the dog ear in place of the icon... what is the feeling you get about that company?
If you're like most visitors, it makes you feel like the company is not quite savvy with its online presence. They don't quite get it. They're playing baseball but there's no ball.
Why wouldn't they take the opportunity to put their logo everywhere?
That's Marketing 101. I don't get it.
At best they just didn't realize they could... at worst... they're not paying attention. So that begs the question... what else aren't they paying attention to? My order... your account?
Adding an icon to your website is not only easy... it also shows that you're paying attention to the details... or that your webmaster, marketing department, hairdresser's son, is paying attention for you. Either way... it gives them a feeling of security knowing that you have your act together.
Who knows, enough of those positive feelings about your company may even get you more business after all.
Add Your Own Icon
Want to do this for your site? Follow the instructions below:
When you're surfing the web, whether for business or pleasure, you come across hundreds of company websites. How do you decide if you're going to TRUST the information on any particular website enough to engage that company or buy its products?
Within seconds you synthesize an opinion based on:
- Aesthetic Design
- Layout of Content
- Ease of Use
- Relevance of Information
Credibility Flag
Here is a pet peeve of mine that relates to credibility.
When you bookmark a site or type in the URL do you ever notice that some sites have their icon appear next to the URL, and some have a dog eared page? (see example below)
When you see the dog ear in place of the icon... what is the feeling you get about that company?
If you're like most visitors, it makes you feel like the company is not quite savvy with its online presence. They don't quite get it. They're playing baseball but there's no ball.
Why wouldn't they take the opportunity to put their logo everywhere?
That's Marketing 101. I don't get it.
At best they just didn't realize they could... at worst... they're not paying attention. So that begs the question... what else aren't they paying attention to? My order... your account?
Adding an icon to your website is not only easy... it also shows that you're paying attention to the details... or that your webmaster, marketing department, hairdresser's son, is paying attention for you. Either way... it gives them a feeling of security knowing that you have your act together.
Who knows, enough of those positive feelings about your company may even get you more business after all.
Add Your Own Icon
Want to do this for your site? Follow the instructions below:
The web logo is called a “favicon” (short for favorite icon or favorites icon).
We will start by assuming you know how to use a graphics program or have the assistance of somebody who does.
For this tutorial, we are going to use a free application called AveIconifier. It can be downloaded here: http://www.softpedia.com/progDownload/Windows-Portable-Applications-Portable-AveIconifier-Download-100585.html
We will start by assuming you know how to use a graphics program or have the assistance of somebody who does.
For this tutorial, we are going to use a free application called AveIconifier. It can be downloaded here: http://www.softpedia.com/progDownload/Windows-Portable-Applications-Portable-AveIconifier-Download-100585.html
- Start with the image you want to use for your favicon, make sure it has a 1:1 aspect ratio (i.e. make sure it’s square)
- Save the file as a PNG to your desktop
- Launch AveIconifier
- Drag-and-drop the PNG from your desktop to the box in AveIconifier that says “Drop a PNG file here” (the box on the right)
- Drag-and-drop the ICO image from the box on the left to your desktop.
- Rename the image you just put on your desktop to “favicon.ico”
- Upload the favicon.ico file to your website
Labels: Articles
posted by Roman Kraus at
9:36 AM
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