What Can Companies Learn From The Homeless

At least once a week as I drive around the city, I see a homeless person asking for help. Lately it seems the trend includes those who have recently lost their jobs. Not to belittle their situations because I am sure their lives have not been easy, I can't help but have the same thought every time I see the homeless...

What would I do if I were homeless and forced to make a living on the street?

• Would I wash car windows... only illegal in NYC!
• Would I "Work for Food"?
• Would I make a sign... with what message?

Suffering from highly developed creative and design tendencies as well as a marketing background, I can't help but think I would try to go all out. I know that including color and a readable font would be high on the list... what about handouts or charts of my life and how I got here... or what I needed? How about a thermometer style graphic that I could color in after every donation?

Recently I stumbled upon a great post "What Can Companies Learn From the Homeless". No color or graphics... just focusing on a better message. You can read it here.